About Us

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ABOUT

Custom Dental Products

Made Affordable and Easy!

SportingSmiles was established in 2009 under current President and CEO, Evan McCarthy. Since then, SportingSmiles has expanded into the leader of the online dental industry serving over one million customers world-wide. Based in Brookfield, Wisconsin SportingSmiles, crafts teeth retainers, teeth grinding guards, custom whitening trays, and sports mouth guards. 

Our goal was and still is simple…

To provide high-quality dental products at affordable prices.

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Too many people are unable to afford quality dental products due to high costs or can't take time out of their day to go see the dentist. Until SportingSmiles was created, custom dental and orthodontic products were only available through dentists and orthodontists.

SportingSmiles set out to develop a process to create custom dental products with affordable prices while maintaining dental lab quality. By working directly with SportingSmiles, customers can eliminate the “middleman” and receive high-quality, custom orthodontic products at the lowest price available.

A vital part of our process is our cutting-edge impression technology and Easy-At-Home Impression Kit that enables customers to take accurate self-impressions in the comfort of their home.

In 2011, SportingSmiles successfully designed and patented the world’s first dual-arch adjustable dental impression tray which adjusts to all mouth sizes. The tray can be used on both upper and lower teeth and has changed the way dental impressions are taken by individuals.

Before our patented dental impression tray was invented, it was extremely difficult for a person to figure out what size tray they needed, which resulted in unnecessary spending. Trial and error was generally the only way to find the right size, making online distribution difficult.

Now, with our patented trays there is no more guessing. Customers can quickly and easily get an accurate impression of their teeth in the comfort of their home.

We also provide a unique service of keeping customers molds in digital form with our 3D Scanner. This eliminates having to make new impressions over and over again and saves our customers time and money. 

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