About SportingSmiles

SportingSmiles began in 2009 in Brookfield, Wisconsin with the primary goal of helping individuals protect their smiles. Founder Evan McCarthy realized many people were unable to afford quality dental protection products and their teeth were suffering. The only way to get these custom dental appliances was through standard dental offices with high overhead costs. Unfortunately, those costs are passed down to individuals. This made the cost of these appliances out of reach for many.

McCarthy set out to develop a process for creating custom dental products at a more reasonable price while still maintaining high dental lab quality. By working directly with labs and eliminating the middlemen, SportingSmiles is able to provide our customers with high-quality, custom products at the lowest price possible.

SportingSmiles Cutting-Edge Technology

A vital part of our process is our cutting-edge impression technology. This technology enables customers to take fully accurate self-impressions in the comfort of their own homes. In 2011, SportingSmiles designed, and later patented, the world’s first dual-arch adjustable dental impression tray that adjusts to all mouth sizes. The tray works on both upper and lower teeth. This changed the way we create dental impressions, making our mission possible. Before the dental impression tray, it was difficult to pick the correct tray size for your mouth. Trial and error was the easiest way to find the right size, making online distribution difficult. Now we are able to quickly and easily get an accurate impression of your teeth, create a mold, and send you your custom retainer in record time.

Expanding Our Product Line

In 2011, empowered by the dual-arch impression tray, we added teeth whitening trays to our inventory that includes Essix clear retainers, teeth grinding guards, and athletic mouth guards. With the new dental tray and additional products, SportingSmiles grew rapidly. We soon found ourselves running out of space. Mainly because we keep all the impressions for one year after their creation. This allows us to make replacement retainers or guards quickly and at a discounted price.

We continue to make the same high-quality products that we started with back in 2009. But the way we make the products has modernized significantly. Since moving into our new 10,000 sq ft office in Waukesha in 2018, the dental impressions are 3D scanned into a computer system and a 3D printed model of your teeth is the made. This allows for highly accurate impressions, giving you the most comfortable and effective retainers and guards available. If you have any questions, please don’t hesitate to email us at [email protected] or call us at 262-290-2396.