On May 6th, 2021, Sporting Smiles will be celebrating its 12 years in the dental manufacturer industry. Started in 2009, the original online retainer has grown throughout the years and has since surpassed over one million smiling customers. The Wisconsin company has grown from manufacturing premium teeth retainers to night guards, custom teeth whitening trays, and athletic mouth guards.
Created by Evan McCarthy, who wanted to provide affordable dental products to people across the United States, Sporting Smiles has grown immensely over the past few years. McCarthy invented the patented impression kit that allows anyone to take impressions of their teeth regardless of the shape and size of their mouth. McCarthy’s interest in dental products began when he was in middle school after his front four teeth were knocked out by the accidental swing of a baseball bat. Since then, he has looked for ways to provide better oral care to all.
While the year 2020 was a stressful time for many, Sporting Smiles safely provided customers dental products when all dentistry and orthodontic offices were closed due to the pandemic. By using the impression kit, customers were able to receive premium dental products at a fraction of the cost that their dentist would charge and all from the safety and comfort of their home.
“The last few years we’ve become very efficient in how we handle the entire process of sending out our impression kits, quality control, and we’ve made some huge advancements with our technology,” President and CEO Evan McCarthy said. “I remember in the beginning, we were carrying boxes and boxes of impression kits up sets of stairs. It was a bit chaotic but we quickly outgrew our original building.”
In 2018, Sporting Smiles moved into a new business building to accommodate the extreme growth the company was seeing. The update includes a massive warehouse to store the impressions, a state-of-the-art dental lab where the products are crafted, and a business office where the customer service team resides, along with marketing offices. Making it possible was customers both old and new that continually chose Sporting Smiles for their dental needs.
“We strive to make life-long relationships with our customers,” McCarthy said. “Our reordering process is easy and so we have some customers that have been reordering with us since 2011. We’re incredibly thankful for them as their dental needs have grown with us. At first, they ordered teeth retainers, and then some became interested in our night guards or teeth whitening trays. Others have ordered sports mouthguards for their teens. Some families all have a Sporting Smiles product and we take that as a compliment into the value of our products.”
Sporting Smiles has customers not only in America, and Canada but also serves up smiles in South America, Europe, Africa, Asia, and Australia. Customers across the globe can now opt to have their impressions digitally 3D scanned and uploaded to save on file for life. This advanced implementation was introduced in early 2021 for those who continue to reorder with Sporting Smiles. Customers will be presented with even more new products in the near future according to Sporting Smiles’ Director of Marketing, Seth Newman.
“We take customer input very seriously,” Newman said. “There are a few exciting things on the horizon with new products and faster methods to get our products to customers. It’s all coming together nicely and customers can look forward to new innovative offers that we’re working on to better their oral care. We’re never complacent in our customer satisfaction. We always want to find the next improvement for their experience with Sporting Smiles.”